However, the organised sector is one of the fastest growing FMCG categories with an estimated growth rate of 30% annually.
The category of snacks is characterised by a few organised players with limited offerings but the unorganised sector continues to rule the market. So cricket lovers can enjoy their favourite matches while savouring an all-new range of innovative Bingo snacks during this World Cup. The launch of Bingo represents ITC Foods' fifth major line of foods business after the highly successful Staples, Biscuits, Ready-to-Eat and Confectionery businesses.īingo is strategically timed around the World Cup to leverage the tremendous popularity that such leisure and cocktail snacks will find among cricket lovers in the country. ITC Limited - Foods Division today announced the launch of its new snacks brand Bingo, which marks the company's foray into the fast growing branded snacks segment. 'Bingo' set to tickle Indian snacking palate & cater to the fast growing snacking habits Marks company's foray into the evolving snacks category
